Sample report · Pilot dataset
Ad experience across 248 large ad-supported publishers
Built entirely from real CrUX data pulled on 16 Oct 2026 (current window 17 Sep–14 Oct 2026; trend windows 16 Aug–12 Sep vs 13 Sep–10 Oct). The pilot is a hand-picked set of large publishers, so it shows what the product looks like, not the whole market. Customer reports cover a much larger, growing universe.
phone: category medians (p75)
| Category | Coverage | Ad Density | Ad Weight: CPU | Ad Count | Ad Weight: Network |
|---|---|---|---|---|---|
| Auto & travel | 10/11 | 12% | 7.0 s | 1.08 | 3.8 MB |
| Entertainment | 25/25 | 15% | 7.2 s | 1.44 | 9.9 MB |
| Personal finance | 19/21 | 11% | 5.2 s | 1.01 | 2.9 MB |
| Gaming | 17/17 | 14% | 4.9 s | 1.54 | 5.6 MB |
| Lifestyle & health | 31/31 | 13% | 8.2 s | 1.16 | 4.5 MB |
| News | 47/49 | 13% | 4.3 s | 1.16 | 4.0 MB |
| Recipes & food | 29/30 | 13% | 9.6 s | 1.16 | 7.7 MB |
| Reference & utilities | 17/17 | 9% | 3.5 s | 1.01 | 2.4 MB |
| Sports | 21/21 | 9% | 3.4 s | 1.16 | 2.9 MB |
| Tech | 21/22 | 16% | 7.5 s | 1.77 | 6.3 MB |
46 of 237 phone sites with trend data worsened by more than 10% on two or more metrics between the two non-overlapping windows.
desktop: category medians (p75)
| Category | Coverage | Ad Density | Ad Weight: CPU | Ad Count | Ad Weight: Network |
|---|---|---|---|---|---|
| Auto & travel | 10/11 | 13% | 10.8 s | 1.56 | 6.1 MB |
| Entertainment | 25/25 | 13% | 19.4 s | 2.03 | 13.1 MB |
| Personal finance | 19/21 | 11% | 15.9 s | 1.34 | 4.0 MB |
| Gaming | 17/17 | 12% | 10.0 s | 2.03 | 4.1 MB |
| Lifestyle & health | 31/31 | 12% | 12.9 s | 1.16 | 7.0 MB |
| News | 47/49 | 12% | 8.8 s | 1.54 | 4.5 MB |
| Recipes & food | 29/30 | 14% | 24.8 s | 2.03 | 15.4 MB |
| Reference & utilities | 17/17 | 13% | 18.2 s | 1.54 | 5.6 MB |
| Sports | 21/22 | 11% | 7.0 s | 1.54 | 4.0 MB |
| Tech | 21/22 | 15% | 16.0 s | 2.33 | 7.1 MB |
25 of 237 desktop sites with trend data worsened by more than 10% on two or more metrics between the two non-overlapping windows.
How individual publishers appear
These are neutral descriptions of measured ad experience against peers. They are not judgments of the publishers’ business or monetization.
financebuzz.com
Personal finance · phone
Ad Weight: Network is 12.0 MB at p75, in the 97th percentile of 19 peers.
pcmag.com
Tech · phone
Ad Density is 21% at p75, in the 95th percentile of 21 peers.
mirror.co.uk
News · phone
Ad Count is 2.03 at p75, in the 97th percentile of 46 peers.
eurogamer.net
Gaming · phone
Ad Density is 17% at p75, in the 88th percentile of 17 peers.
independent.co.uk
News · phone
Ad Density is 26% at p75, in the 97th percentile of 46 peers.
Contains data from Chrome UX Report, Google, CC BY 4.0, modified by AdTax Radar (percentiles, changes). Not affiliated with or endorsed by Google. Methodology.